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Global Marketing Manager

Company: TREMEC
Location: Novi
Posted on: March 28, 2020

Job Description:

TREMEC has an excellent opportunity for a Global Marketing Manager at its growing Novi, Michigan facility.-- Reporting directly to the Director of Global Business Development, this key role will have responsibility for leading the international marketing function in support of business objectives and brand creation. ---- POSITION OVERVIEW:-- Will standardize and drive marketing initiatives at our three global locations. -- Create marketing plans in cooperation with Global Business Development-- that align with the company strategy and in concert with our Product Engineering group. Provide day-to-day guidance to marketing team to execute projects and activities relating to TREMEC OEM and Aftermarket marketing including Research, Pricing database, Strategy development support, Website, PR, Presentations, Graphics, Corporate Identity, Writing, Product marketing and Industry activities. ESSENTIAL FUNCTIONS-- AND RESPONSIBILITIES: Promotion - define how the company communicates with the market including preparation of messaging, materials, and designs. This includes all forms of external communication (i.e. social media, Website, print advertising, etc.). Brand Management - ensure brand image represents TREMEC value proposition and brand values. Media Relations - responsible for all press releases and coordination of media events. Event Coordination - plans and coordinates all TREMEC marketing events. This includes Aftermarket Events, Trade Shows, Customer Tech Days, and Industry Events. Research - conducts research and market studies in areas of TREMEC interest, market, sector, product and competitor studies. Business Intelligence - maintains and analyzes relevant information to draw conclusions for development of commercial and marketing strategy. Strategy development support - assists in developing, formatting and documenting. company strategies to support the executive teamm plans to support company business objectives. Presentation support - creates and maintains standards and central database of materials artwork, slides and photography. Reviews industry trends and competitor activities. --Marketing Plan-creates short and long term plans. EDUCATION AND QUALIFICATIONS 5-10 years of experience in a corporate marketing role. Previous marketing management experience preferred, but will also consider candidates who are looking to take the next step in their career who have strong automotive OE marketing experience. -- Global experience preferred. MUST have B2B automotive industry marketing experience in a technical product market. Bachelors degree Marketing or related discipline; Master's degree preferable. Technical degree desirable. Ability and aptitude for combining technical material with a pleasing graphical approach and focused messaging. Travel Requirements 10-15% internationally Note: Functional responsibilities subject to change through time

Keywords: TREMEC, Novi , Global Marketing Manager, Advertising , Novi, Michigan

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