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Product Manager, Electrification - Aftermarket

Company: Dana Corp
Location: Novi
Posted on: March 17, 2023

Job Description:

Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving three primary markets - passenger vehicle, commercial truck, and off-highway equipment - Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities.
Job Purpose

The objective of this role will be to develop product plans, business cases, pricing, marketing, and maintaining the product line profitability for his/her categories. The individual will also be the product expert regarding industry trends, requirements and legislations. In addition, the individual will lead the engineering, sales, purchasing and program management priorities and product requirements.


Priority setting on key product developments and strategies including the development and implementation of product line strategies that meet current and future market needs and achieve profitability and growth objectives

Product positioning and new business plans that meet current and future market needs and achieve divisional profitability and growth objectives

Introduce, update and improve existing product offerings throughout product life cycle: new product development, release to market, stock category changes and deletions

Gap analysis: Research OE and AM competitor catalogs and programs to identify gaps in range

Responsible for introducing and maintaining application and product data in database

Preparation of product support materials for field sales team, including technical bulletins and training materials

Assist in developing strategic sourcing and manufacturing strategy, based on global product requirements

Support business development team as required with expansion of the EV service/distribution partnership model.

Support development and implementation of core return and reman partnership strategies including global opportunities.

Support & execute service part launch tactics for OES EV customers.

Lead development of business requirements & business case on behalf of aftermarket to support telematics initiatives

Lead development of business requirements & business case on behalf of aftermarket to support diagnostic SaaS initiatives.

Expand aftermarket EV initiatives into LV and OH end markets

Develop strategy for small OE go-to-market model using off the shelf EV components with similar process as OH small OE model.

Support business development team with investigation of opportunities to partner with mobile service providers for repair on legacy EV products.

Maintain effective contacts with and coordinate actions with Engineering, Sales, Purchasing, Operations, Quality, Field Service, Marketing and Aftermarket functions


Direct overall pricing strategies for new product, models, and features

Working with Sales and Finance, establish pricing and other financial details for strategic actions.

Lead and develop business plans and appropriation requests for major product introductions

Establish relationships with key customers, Industry suppliers and Industry specialists to communicate value added benefits of products and solutions and to understand customer needs.
Job Duties and Responsibilities

Bachelors Degree Preferred in Business Administration or Engineering.

Aftermarket product planning experience preferred. EV experience a plus


Experienced in Aftermarket product management

Strong technical background

Excellent communication and organization skills

Proven problem-solving skills and the ability to handle multiple projects and deadlines

Must have strong time management skills.

Strong analytical skills, organizational skills and proven aptitude for numbers

Proven excellent customer relationship management skills.

Proficient technical skills in Microsoft Office; Microsoft Excel, PowerPoint, and Outlook.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per Dana policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters were engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that Dana will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Keywords: Dana Corp, Novi , Product Manager, Electrification - Aftermarket, Executive , Novi, Michigan

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