Audience & Customer Data Analyst
Company: Stellantis
Location: Auburn Hills
Posted on: March 1, 2026
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Job Description:
The Audience & Customer Data Analyst is responsible for
transforming customer and audience-level data into actionable
insights that inform marketing strategy, audience targeting, and
performance optimization across the Connected Marketing Funnel.
This role blends analytical rigor, customer data expertise, and
cross functional collaboration to support data-driven decision
making for marketing and business stakeholders. Success in this
role requires strong customer data fluency along with a deep
understanding of the customer journey and effectively analyzing and
communicating audience-level performance across touchpoints. K ey
Responsibilities include: Audience & Customer Data Analysis:
Analyze customer and audience-level data to identify behavioral
patterns, funnel progression trends, and conversion outcomes
Evaluate segmentation logic and audience strategies, identifying
improvement opportunities based on performance signals Conduct
root-cause and cause-and-effect analysis to understand drivers of
business and marketing performance Cross-Functional Collaboration:
Collaborate closely with internal business stakeholders and agency
teams to align on analytical needs and unify methodologies Support
stakeholders in understanding data logic, analytical outcomes, and
audience-level implications Communicate complex analytical concepts
in clear, business-focused language to both technical and
nontechnical teams Respond to ad hoc analytical requests from
leadership in fast paced environments Data Strategy & Enablement:
Identify data gaps, inconsistencies, or challenges related to
customer or audience-level inputs and partner with upstream teams
to address them Ensure analytical frameworks, performance metrics,
and data definitions remain consistent across teams and
deliverables Our Benefits - Designed with You in Mind Comprehensive
Health & Well-being Coverage From your very first day, you’ll have
access to medical, dental, vision, and prescription drug coverage -
ensuring you and your family stay healthy and protected. Generous
Paid Time Off We believe in work-life balance. That’s why we offer:
17 paid holidays, including shut-down from December 24 th through
New Years Day every year. Vacation, float & wellbeing days, sick
time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans We help you plan for the
future with: An employer match on contributions to your 401k, Roth,
and Catch-Up plans An employer contribution, even if you don’t
contribute Income Protection & Insurance Options Benefit from
included and optional disability, life, and other insurance
programs - because your peace of mind matters. Company Vehicle
Lease Program Eligible employees and their immediate families can
enjoy company vehicle lease options with included insurance,
maintenance, and unlimited mileage. Plus, take advantage of
exclusive discounts on Stellantis products. Family Building Benefit
We proudly support all paths to parenthood- including fertility and
infertility treatments, adoption services, and gestational
surrogacy. Support for Your Growth and Giving Back We believe in
investing in your future and your passions: Tuition reimbursement
Student loan refinancing programs 18 paid volunteer hours each year
to make a difference in your community And so much more! When you
join us, you’re not just building a career - you’re joining a
company that supports you, inside and outside of work.
Keywords: Stellantis, Novi , Audience & Customer Data Analyst, IT / Software / Systems , Auburn Hills, Michigan
